SaraH
MIN
Sarah Min is a writer, ceramicist, and marketing specialist based in Los Angeles, California. Her writing has been published in Trend Magazine and Her Campus.
Most Recently [WHAT I’M WORKING ON]
• SHIKGU
Marketing strategy and copy for a lifestyle brand and creative community focused on mindfulness and slow living. Rooted in the Korean word for "family" meaning "people who eat together," the brand emphasizes intentional living and comfort.
• Creative Copywriter course
Completing a creative copywriter certification through iLoveCreatives to deepen skills in digital marketing and copywriting.
Selected Works [What I’ve Done]
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Brand Campaign & Web Launch
Shikgu is a lifestyle brand that features handmade ceramics and tea.
ROLE: Communications and Copy Director
SCOPE: Brand strategy, messaging, social, and website copy -
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A spec campaign for Rare Beauty redefining beauty through self-acceptance, introducing an innovative Jelly Blush that celebrates personal radiance over perfection.
ROLE: Communications and Copy Director
SCOPE: Brand strategy, messaging, visual direction, website copy -
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Developed campaigns for music release titled “Running” and generated over 2.5M streams (Spotify), 57k views (YouTube), and 16k impressions (Instagram) through organic social rollout.
ROLE: Creative Strategist
SCOPE: Creative Direction, Social Media rollout, Copywriting
[MY NEWSLETTER]
Shikgu is a Subtack-based publication about mindfulness and culture. It features introspective personal essays and explores the nuances of modern life.EDITORIAL WRITING
Press
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Trend Magazine
November 2022Over the summer, our team immersed ourselves in the lyricism and sound of alt-rock group Joywave during their performance at the Observatory in North Park, San Diego.
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TREND
June 2022In the age of filters, photoshop, and perfectionism; cracks are something we’re instinctively inclined to hide or cover up. But who’s to say that these “imperfections” can’t hold their own value?
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HER CAMPUS
Oct 2021On the words of Phoebe Bridgers: “Whatever She Wants.” Self-love, mental health, and the journey in self-discovery.
Sarah is available for copywriting and marketing strategy collaborations.
About
Sarah is a creative strategist based in Los Angeles, CA.
With a background in copywriting, branding, editorial, and social media, her work blends a passion for aesthetics with thoughtful, intentional storytelling.
She is passionate about mindfulness, creativity, and the beauty of shared experience. As the Creative Director of Shikgu, she brings this perspective into everyday rituals—creating moments of connection through ceramics and tea.
She studied Communication at the University of California, San Diego, where she developed her voice through writing and cultural storytelling. Her work has been featured in Trend Magazine and Her Campus across print and digital platforms.
Currently, she is expanding her practice through creative copywriting, ceramics, and weekly hot yoga sessions.
[What I’m Recommending]
Reading
Perfection
by Vincenzo Latronico
Watching
Drive My Car (2021)
Listening
Mia Gargaret by Gia Margaret
Drinking
Chaokoh Coconut Water
MULTIDISCIPLINARY WORK
Creative Direction & Marketing
Independent Artist & Marketing Strategist
Tea Specialist
Editorial Writing
Shikgu
Daleun Music
Kettl Tea
TREND, Her Campus