Overview

“Inner Glow” is a speculative campaign concept for Rare Beauty that redefines what it means to feel beautiful. Rooted in the brand’s mission of self-acceptance, the campaign introduces the Inner Glow Jelly Blush—a playful, sensorial product designed to reflect a deeper, more personal kind of radiance.

CONCEPT

Embrace your Inner Glow

Inspired by a new approach to beauty, this campaign reframes beauty as something shaped by growth, resilience, and self-acceptance rather than external perfection. The Inner Glow Jelly Blush is a fun, yet intentional offering that aligns with Rare Beauty’s mission to encourage self-acceptance.

DELIVERABLES

• Full campaign concept and creative strategy

• Copy deck including campaign messaging and product language

• Designed visual assets and brand-aligned graphics

Role: Creative Director, Copywriter

SCOPE: Brand Strategy, Visual Direction, Content System, Messaging