Campaign for Single Release

“What does it feel like to fall for your dream self?”

Overview

A social-first campaign for Running, translating an introspective sonic identity into a cohesive visual and narrative experience. Rooted in emotional storytelling, this rollout focused on resonance and relatability to drive organic discovery.

Approach

Translated themes of softness and intimate reflection into digital content reminiscent of a daydream-like haze that met the intimacy of a journal entry.

Impact

Generated 2.5M+ Spotify streams, 57K YouTube views, and 16K Instagram impressions through an entirely organic social rollout.

Role

Creative Strategist

Scope

Creative Direction, Social Media Rollout, Copywriting