SHIKGU — Brand & Social
Ceramics & Lifestyle
Overview
Ongoing creative and social direction for SHIKGU, a ceramics brand rooted in slowing down, intentional living, and shared experience.
Approach
Content and copy are designed to feel grounded and reflective—centering ritual, process, and presence. The brand voice emphasizes softness and simplicity, creating space for connection rather than consumption.
Execution
Wrote brand and social copy aligned with SHIKGU’s ethos
Managed and developed social content strategy
Shaped a cohesive visual and narrative identity across platforms
ROLE
Copywriting, Social Media Management, Creative Direction
BRAND WRITING
PRODUCT COPYwriting
SOCIAL